How to remove Content Credentials (C2PA) from your photos
Say you're a designer — we'll call him Leo — who touches up a client photo in a modern editor and exports it. The image looks the same, but the file now carries a Content Credential: a signed record of what tool made it, when, and sometimes an account tied to you. Leo never asked for it; the software added it automatically.
What C2PA actually is
C2PA — often branded "Content Credentials" — is a standard for stamping a provenance record into an image: the software used, edit history, and identity hints. It's designed to travel with the file. That's genuinely useful for proving authenticity — but it's also personal data you may not want attached to every image you send, and it's a fingerprint that ties a picture back to your account and workflow.
Your work, your call
For your own images, whether to keep or remove that provenance record is up to you. If you'd rather share a clean file, you can strip it.
Drop the image into scrub. It reads the file on your device, shows you the C2PA/Content Credentials block along with any EXIF, XMP and GPS data, and one click removes all of it — losslessly, no quality change, nothing uploaded. It then re-checks the result to confirm the provenance data is gone.
An honest limit
C2PA is metadata, and metadata comes off cleanly. That's different from an invisible watermark baked into the pixels themselves (like some AI image watermarks), which is designed to survive editing. scrub removes metadata and fragile marks and is upfront that robust, trained watermarks may persist — we'd rather tell you the truth than overpromise.
Know what your files are carrying, and share only what you mean to. Get scrub free.